Margo is joined by independent artist and art business agency owner, Sarah Lörenk. Sarah graduated with a BFA in 2011 and has worked as an independent artist since then. She first began her creative business as a stationary designer moving from retail into wholesale before venturing into street art. She learned through several iterations of her business the difference between artist and entrepreneur and realized there was a big gap in the market for supporting artists as entrepreneurs. Now, through her company, The Time Art, she provides artists with the essential tools and support to help them run successful and sustainable creative businesses.
Margo and Sarah discuss:
-
Her creative journey from stationary to graffiti and business management
-
Selling wholesale versus retail as a paper goods creator
-
Setting goals in relation to who you’re marketing to
-
Visual intelligence
-
The fundamental differences between artists and entrepreneurs and why you have to have business structure if you want to turn a profit from your art
-
The pros and cons of social media as an artist
-
Why you need to have content pillars and what they look like
-
Visibility versus profitability
-
And more!
Mentioned in this episode:
Visual Intelligence: Sharpen Your Perception, Change Your Life by Amy Herman
Connect with Sarah:
https://www.instagram.com/thetime.art/
https://www.tiktok.com/@thetime.art
3 people that inspire Sarah:
Amy E. Herman – author of Visual Intelligence
Sarah Calandro – fine Artist and educator assisting artists to evolve their painting techniques
Wendy Brightbill – also fine artist and educator who is a wonderful source of creative boost
