Margo is joined by husband-and-wife directing duo Jason & Blue Gerber, an award-winning team working across films and commercials. Their creative synergy has led them to direct for brands like Walgreens, 7UP, Chipotle, Intelligentsia, and LOEWE, while also producing heartfelt storytelling work for organizations such as The Boys & Girls Clubs, Athletes Unlimited, and Lincoln Park Community Services. Their short film Otis’ Dream, about voter suppression, was shared by Oprah as an official Super Soul Sunday short film, and their commercial and nonprofit work has been recognized with industry honors including a Silver Telly Award. Together, Jason & Blue bring both tactful precision and deep feeling into everything they create, evoking imagination and authentic human narratives as one voice.
In this conversation, Margo, Jason, and Blue dive into the power of collaboration, storytelling that heals, and the journey of their new feature documentary, Dawn Dusk.
Margo, Jason & Blue discuss:
- From college pals to co-directors: how their friendship at Columbia College Chicago grew into a collaborative career.
- What it takes to truly direct as a duo—prep, trust, communication, and playing to each other’s strengths.
- Choosing projects that center the human spirit, resilience, and creativity.
- How a short five-minute idea evolved into the four-year feature documentary Dawn Dusk, following artist Chelli Look’s journey of grief and healing through her leather goods business, CHC.
- The role of composer Silas Hite’s score as the “unseen narrator” guiding the emotion of the film.
- Why experimentation, patience, and deep listening are essential for creative work that connects.
- Lessons from navigating both commercial and narrative filmmaking, and how storytelling always comes back to empathy.
Connect with Jason & Blue
Website: jasonandblue.com
Film Website: dawnduskfilm.com/trailer
Instagram: @jasonandblue @dawnduskfilm
