Margo is joined by Andee Hart, a former Fortune 500 sales executive turned thriving creative entrepreneur, candle maker, and coach who helps women overcome sales anxiety and grow their businesses with integrity. As host of the She Sells Differently podcast and founder of Hart Design Co., Andee brings her bold, heart-centered approach to entrepreneurship—and in this episode, she shares her powerful journey from side hustle to full-time business ownership.
Margo and Andee discuss:
- Making the leap from corporate sales to creative entrepreneurship
- Building a thriving product-based business from the kitchen up
- Navigating fear and perfectionism when starting something new
- Why selling doesn’t have to feel “icky” and how to reframe it as service
- The power of email marketing and why it trumps social media
- Strategies for pricing your work with confidence and integrity
- Approaching retailers for wholesale partnerships
- Knowing who your customers aren’t (and why that’s freeing)
- Andee’s counter-cultural approach to sales and marketing
Connect with Andee:
Website: https://andeehart.com/
LinkedIn: https://www.linkedin.com/in/andeehart/
Hart Design Co Instagram: https://www.instagram.com/hartdesignco/
Andee’s Instagram: https://www.instagram.com/andeehart/
Pinterest: https://www.pinterest.com/shesellsdifferently/
She Sells Differently Podcast: https://podcasts.apple.com/us/podcast/she-sells-differently-authentic-selling-business-growth/id1731402504
People Inspiring Andee:
From a leadership perspective, David Miketinac, who hired Andee for her very first management job years ago and has continued to be a mentor of hers to this day, has had a profound impact on Andee. He has taught her so many counter-cultural leadership principles that have shaped and challenged Andee in her time in Corporate Sales and that she now carries with her as an entrepreneur. He was actually the very first guest on her own podcast, She Sells Differently, and you can listen to his episode on Leadership Principles and glean some of his wisdom.
From an entrepreneur perspective, Andee’s brother has been her biggest influence. He started his construction company right out of college and has endured the good, bad, and ugly of entrepreneurship to grow a thriving company. He is someone that leads by example. He’s not afraid to make tough decisions. He learns from his mistakes, innovates, and never gives up. He is truly remarkable.
