The Art of Resilience: Mindset, Wellness, and Rediscovering Creativity with Kay Wolfersperger

Margo is joined by designer and illustrator Kay Wolfersperger, based in Savannah, GA. Known for her lively, colorful work infused with humor and positivity, Kay’s designs have appeared in advertising, stationery, branding, children’s books, and surface design. She has extensive experience partnering with brands to craft unique, memorable campaigns. When not at her desk, Kay enjoys strength training, running, traveling, and catching up on films. In this episode, they explore Kay’s journey from a young art enthusiast to a respected creative professional, reflecting on the importance of experiential learning, maintaining physical and mental wellness, and using positive affirmations to navigate both personal and professional challenges.

Margo and Kay discuss:

  • Kay’s early artistic influences, including her stepmother, an art teacher
  • Her transition from graphic design to fibers and screen printing at SCAD
  • The challenges and autonomy of running a small business vs. corporate roles
  • Creative practices for overcoming creative block in daily routines
  • The role of mind-body wellness in enhancing creativity
  • Using therapy and affirmations to manage anxiety and build a positive outlook
  • Collaboration in creative projects, balancing personal vision with teamwork
  • Embracing imperfection with the mantra, “done is better than good”
  • Kay’s upcoming wholesale collection and the key moments that inspired its development

Connect with Kay:

https://www.kaywolfersperger.com

https://www.instagram.com/kaywolfersperger

People Inspiring Kay:

Jenny Miriam – https://www.jennymiriamillustration.co.uk/

Maayan Alper-Swan https://www.maayanalperswan.com/

Betsy Cordes – https://february13creative.com/about

Mentioned:

Paper Camp – Katie Hunt

https://www.prooftoproduct.com/about

Jade Chen

Art Brand Alliance

Savannah College of Art & Design (SCAD)

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