Margo is joined by award-winning PR strategist, community builder, and host of the Small Business PR Podcast, Gloria Chou. Known for disrupting traditional PR by helping creatives, founders, and small business owners land top-tier media using AI tools instead of big budgets or insider connections. In this episode, Gloria joins Margo to unpack how PR now fuels AI search visibility, why press and podcasts act as modern trust signals, and how artists, makers, and small brands can use accessible tools like ChatGPT and Perplexity to pitch with clarity, credibility, and relevance.
Margo and Gloria discuss:
- Why visibility—not talent—is often the biggest hurdle for creatives
- Reframing PR as relevance-driven storytelling (not self-promotion)
- Gloria’s CPR Method: Credibility, Point of View, Relevance
- How cold pitching works—even without contacts or PR experience
- Using AI tools to research angles and draft pitches in minutes
- Press & podcasts as critical trust signals in AI-driven search
- The shift from traditional SEO to AI shopping and discovery
- Mindset shifts to overcome imposter syndrome and “not newsworthy” thinking
Connect with Gloria:
Website: www.gloriachoupr.com
Instagram: www.instagram.com/gloriachoupr
YouTube: @smallbusinesspr
LinkedIn: linkedin.com/gloriaychou
